Do Not Start A Coffee Business Just For The Free Coffee
Michalis 'BIG Mike' Kotzakolios


Defined Tag: Coffee Business.

There is more to a coffee business than grabbing free coffee whenever you want. If you open a coffee sales business to provide the best coffee in the area, that is also the wrong reason. If your goal is to undercut the prices of the giant coffee chain across the street, that is different. It is different, but it is still the wrong reason to open a coffee house. If you are not in business to make money, then you are in business for the wrong reason. Here are some important considerations to ponder before taking the plunge into the coffee selling business.

Profit is the only reason to open a coffee-based business. Perhaps you are tired of the high prices charged at the local giant coffee franchise. Maybe you know that you can provide better service and much better coffee for sale to the people in your area. It could be that you are an entrepreneur at heart and want to plunge into coffee sales. Those are all excellent secondary reasons to start selling coffee.

The primary reason for opening a business that sells coffee is profit. The coffee shop business requires a relatively large starting investment. This business investment can cost as much as a house, depending on where you live and the area in which you want to start your business. If you are building a coffee shop from the ground up, the startup costs might be more. They can be less if you are taking over an existing coffee house or store. If you can't show how you intend to make a profit, however, you probably won't be able to raise the cash to start your coffee-based business.

Like real estate, location is a keystone of the coffee shop business. Position your coffee house to service the most amount of customers possible. Customers will generally visit your coffee shop business by two methods: on foot and by car. Pick a location with lots of foot traffic. This includes places near malls, colleges, downtown business districts, or large department stores.

Don't bank all your coffee shop business income on that traffic, however. Consider how you would get business to your coffee shop if that store, mall, or college went out of business. It is not wise to hang all your hopes on one source of traffic to your coffee house business.

Plan on making strategic business partners in the area. This is an excellent way to promote your new coffee selling business. Give area merchants coffee coupons to give to their customers as gifts. In return, you can give your coffee customers coupons to these other merchants. Develop a good business plan, pick your location carefully, and know where your traffic will originate. Those are the beginning steps to building a successful and profitable coffee business.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, Amazon, YPN, Chitika and other PPC services.